Magento for ecommerce

In eCommerce


The analysis covers:

  • Magento market share
  • Who owns Magento?
  • How much is Magento?
  • Why is Magento expensive?
  • Magento themes
  • Differences between Magento and Magento 1
  • Magento extensions
  • Website categories using Magento 1 and their monthly traffic

Magento is number 2 in ecommerce platform market share 

Who owns Magento?

Magento is owned by Roy Rubin who is the CEO and co-founder. He wrote on the Magento blog that “Magento will continue to operate out of Los Angeles, with Yoav Kutner and me as its leaders.”.

What is Magento in PHP and what is the CMS?

Magento is written in PHP atop the Zend framework and is available under both open-source and commercial licenses. It is written in an advanced object-oriented idiom that uses the MVC pattern and XML configuration files, aiming for flexibility and extensibility. It is an open source CMS that uses MySQL and Zend PHP databases.

How much is Magento?

  • Basic ecommerce store: $2500 – $3500
  • Customized ecommerce store: $4000 – $7000
  • Customized enterprise ecommerce store: $10000 – $50000

Read Emmeli Megana‘s answer to How much does it cost to create a Magento eCommerce store? on Quora.

Why is Magento expensive?

Magento ecommerce platform has the most extensive features, such as:

Magento General Feature List Magento Enterprise Exclusive Features
Marketing, Promotions and Conversion Tools Customer Segmentation, Targeted Promotions & Merchandising
Search Engine Optimization Dynamic Rule Based Product Relations
Site Management Persistent Shopping
Catalog Management Automated Email Marketing Reminder
Catalog Browsing Private Sales
Product Browsing Gift Registry
Checkout, Payment and Shipping Rewards Points
Order Management Store Credits
Customer Accounts Multiple Wish Lists
Customer Service Add to Cart by SKU
International Support Return Management Authorization (RMA)
Analytics and Reporting Content Management System
Mobile Commerce Scheduled Import/Export Functionality
Mobile HTML5 (pre-integrated) Backup and Rollback
Responsive Design Staging, Merging and Rollback of Content
Native Device Applications Customer Attribute Management
Administrator Permission Roles on Website and Store Levels
Price and Promotion Permission
Logging of Administrator Actions
Category View and Purchase Permissions per Customer Group
Order Archiving
Solr Search
Full Page Caching
Optimized Indexing
Configurable Order Tracking Widget
Support for Alternate Media Storage – CDN and Database
PA-DSS Certification/Payment Bridge
Strong Data Encryption, Hashing and Key Management
Community Edition [free]Enterprise Edition


Based on Shero Designs data the Magento Enterprise (EE) is $18,000 per year (enterprise business solution), large size businesses.

Magento Themes

Magento company doesn’t sell any themes but you might find useful free templates in Magento connect. Also you check out the wide range of amazing templates for Magento ecommerce platform in themeforest where prices start from $29 to $300.

Differences between Magento and Magento 1:

  1. Magento is based on all versions of Magento.
  2. Magento 1 is based on version 1.X of Magento.

Magento extensions

In Magento connect you will find huge range of extensions for marketing, SEO, analytics, integrations and etc. Brows more at magento connect.

Magento for ecommerce platforms extentions

Magento 1 Market Share of Websites

Number of websites: 354,056 websites (264,877 unique top-level domains)

Country: Worldwide

Date: March, 2017

Leading Categories using Magento 1
Business and Industry 10%
Shopping 10%
Shopping > Clothing 5.9%
Shopping > Home and Garden 2.3%
Shopping > Consumer Electronics 2.2%
People and Society 1.9%
Arts and Entertainment 1.8%
Business and Industry > Marketing and Advertising 1.8%
Shopping > Sports 1.4%
Shopping > Jewelry 1.3%

monthly traffic and related web technologies

ecommerce platform market share_magento_websites using magento

Magento Market Share by Country


Data for this post is taken from SimilarTech Sales Prospecting tool.


  1. You made it look easy to understand and decide if I need Magento or not. Thanks for the list too.

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