The analysis covers:
- Magento market share
- Who owns Magento?
- How much is Magento?
- Why is Magento expensive?
- Magento themes
- Differences between Magento and Magento 1
- Magento extensions
- Website categories using Magento 1 and their monthly traffic
Magento is number 2 in ecommerce platform market share
Who owns Magento?
Magento is owned by Roy Rubin who is the CEO and co-founder. He wrote on the Magento blog that “Magento will continue to operate out of Los Angeles, with Yoav Kutner and me as its leaders.”.
What is Magento in PHP and what is the CMS?
Magento is written in PHP atop the Zend framework and is available under both open-source and commercial licenses. It is written in an advanced object-oriented idiom that uses the MVC pattern and XML configuration files, aiming for flexibility and extensibility. It is an open source CMS that uses MySQL and Zend PHP databases.
How much is Magento?
- Basic ecommerce store: $2500 – $3500
- Customized ecommerce store: $4000 – $7000
- Customized enterprise ecommerce store: $10000 – $50000
Why is Magento expensive?
Magento ecommerce platform has the most extensive features, such as:
|Magento General Feature List||Magento Enterprise Exclusive Features|
|Marketing, Promotions and Conversion Tools||Customer Segmentation, Targeted Promotions & Merchandising|
|Search Engine Optimization||Dynamic Rule Based Product Relations|
|Site Management||Persistent Shopping|
|Catalog Management||Automated Email Marketing Reminder|
|Catalog Browsing||Private Sales|
|Product Browsing||Gift Registry|
|Checkout, Payment and Shipping||Rewards Points|
|Order Management||Store Credits|
|Customer Accounts||Multiple Wish Lists|
|Customer Service||Add to Cart by SKU|
|International Support||Return Management Authorization (RMA)|
|Analytics and Reporting||Content Management System|
|Mobile Commerce||Scheduled Import/Export Functionality|
|Mobile HTML5 (pre-integrated)||Backup and Rollback|
|Responsive Design||Staging, Merging and Rollback of Content|
|Native Device Applications||Customer Attribute Management|
|Administrator Permission Roles on Website and Store Levels|
|Price and Promotion Permission|
|Logging of Administrator Actions|
|Category View and Purchase Permissions per Customer Group|
|Full Page Caching|
|Configurable Order Tracking Widget|
|Support for Alternate Media Storage – CDN and Database|
|PA-DSS Certification/Payment Bridge|
|Strong Data Encryption, Hashing and Key Management|
|Community Edition [free]||Enterprise Edition|
Based on Shero Designs data the Magento Enterprise (EE) is $18,000 per year (enterprise business solution), large size businesses.
Magento company doesn’t sell any themes but you might find useful free templates in Magento connect. Also you check out the wide range of amazing templates for Magento ecommerce platform in themeforest where prices start from $29 to $300.
Differences between Magento and Magento 1:
- Magento is based on all versions of Magento.
- Magento 1 is based on version 1.X of Magento.
In Magento connect you will find huge range of extensions for marketing, SEO, analytics, integrations and etc. Brows more at magento connect.
Magento 1 Market Share of Websites
Number of websites: 354,056 websites (264,877 unique top-level domains)
Date: March, 2017
|Leading Categories using Magento 1|
|Business and Industry||10%|
|Shopping > Clothing||5.9%|
|Shopping > Home and Garden||2.3%|
|Shopping > Consumer Electronics||2.2%|
|People and Society||1.9%|
|Arts and Entertainment||1.8%|
|Business and Industry > Marketing and Advertising||1.8%|
|Shopping > Sports||1.4%|
|Shopping > Jewelry||1.3%|
monthly traffic and related web technologies
Magento Market Share by Country
Data for this post is taken from SimilarTech Sales Prospecting tool.