in Web Technology

InfusionSoft VS HubSpot

From marketing automation industry we analysed Marketo and HubSpot to understand how many websites removed or added HubSpot and Marketo during 6 months.

In total Hubspot was added by 57912  websites and infusionsoft was added by 10,000 websites during 6 months.

Six factors can be looked at while comparing HubSpot with InfusionSoft

  1. Some Suggestions for points to be added. The following are some points which should be considered when one decides to compare two similar services such as HubSpot and InfusionSoft

  2. Company background information – how long each company has been in business, the number of clients served and the latest news that may have an impact on company operations.
  3. Specific Functionality of the Platform – this is probably the most important consideration in your due diligence. Do the features and functionality align with your needs and objectives? What are the differences between the platforms?

  4. Structure and Strength of the Providers’ Sales Channels – how providers sell and the scope of their sales structure are good indicators to watch.

  5. Integration Capabilities and the Applications and Service Marketplace – even though marketing automation platforms are growing from a functionality standpoint, a buyer should have the ability to easily integrate their specialty tools of choice. The app and service marketplace is an interesting area to assess – has a vibrant ecosystem emerged in support of the software? The level of activity here shows buy-in from both the client side and the developer side.

  6. Onboarding Approach – what are the onboarding, training and technical support resources available to clients?

  7. Total Cost of Ownership – all marketing automation platforms have related costs that need to be factored into budgeting to get a clear picture of the total operating cost.


HubSpot was founded in 2006 and has been in business for more than 10 years. InfusionSoft was founded in 2001 and they have been in business for more than 15 years.

Globally, HubSpot has over 34000 customers from 90 countries. InfusionSoft has over 125000 users globally. On October 13 2017, HubSpot announced that it will announce their 3rd quarter financial results on November 1 2017. 

Why are there more hubspot users as compared to Infusionoft?

As you can see from the attached comparison chart, both HubSpot and InfusionSoft are almost at the same level in terms of pricing, features, etc. But what differentiates HubSpot from InfusionSoft is the fact that they have the following features which seems to be not so prominent infusionSoft: 

-> Point-And-Click Editor
-> WYSIWYG Interface
-> Dynamic Content
-> Library Of Responsive Templates
-> RSS Email Syndication
-> Advance Post Scheduling
-> Social Sharing Widget
-> Blog SEO recommendations
This is also probably why HubSpot has a larger customer base.

HubSpot offers free CRM service for lifetime. This free service includes features such as:

  • Contact management
  • Companies
  • Contact & company insights
  • Gmail & Outlook integration
  • Deals
  • Tasks

They have paid versions for Marketing Hub and Sales Hub. However they offer few features for free. This includes the followings:

Marketing Hub Free Features

  • Lead analytics dashboard
  • Lead flows
  • Collected forms
  • Contact managemen
  • Contact & company insights

Sales Hub Free Features

  • Gmail and Outlook integration
  • Contact management
  • Contact & company insights
  • Companies
  • Deals
  • Tasks
  • Email scheduling