eCommerce Industry: eCommerce Platform Market Share

In eCommerce

Introduction:

The analysis covers:

  • eCommerce platform industry
  • Websites using the winner eCommerce platform
  • Paralle technologies used along with winner eCommerce platform
  • Winner platform usage by websites across the globe

eCommerce platform industry

The pie chart below shows eCommerce platform market share in the entire internet [data taken from SimilarTech]

Based on the data, WooCommerce is the winner eCommerce platform market share in the entire internet. However, when comparing top 1M, 100K or 10K websites, the winner is not the same, in this case Magento is the winner [data from SimilarTech]

ecommerce platform market share

Differences between Magento and Magento 1:

  1. Magento is based on all versions of Magento.
  2. Magento 1 is based on version 1.X of Magento.

WOOCOMMERCE VS MAGENTO

Comparing the top 2 eCommerce platforms in the market gives us a more clear understanding of cases, where the presented platforms are perform better.

Here are the differences between Magento and WooCommerce:

  • Magento has free and paid version
  • WooCommerce is completely free
  • Magento is an eCommerce software and platform
  • WooCommerce is a free plugin for WordPress only
WooCommerce vs Magento
Magento vs WooCommerce: Screenshot from SimilarTech

Websites using WooCommerce and Magento

Top category websites using WooCommerce are:

  • Business & Industry
  • Shopping
  • Marketing and Advertising
  • Clothing
  • Music and Audio
  • Religion and Spirituality
  • People and Society
  • Education
  • Health

Traffic share of websites using WooCommerce:

467,083 websites using WooCommerce have traffic up to 10K monthly, 30,698 websites have from 10K-100K monthly traffic, 2137 websites have 100K-1M monthly traffic and only 1 website has 10M plus monthly traffic.

WooCommerce market share and category websites
WooCommerce market share: Screenshot from SimilarTech

Top category websites using Magento are:

  • Shopping
  • Business and industry
  • Clothing
  • Home and Garden
  • Consumer Electronics
  • Marketing and Advertisement
  • Sports
  • Arts and Entertainment
  • Jewelry
  • Health – Products and Shopping

Traffic share of websites using Magento:

272,957 websites using Magento have traffic up to 10K monthly, 25,957 websites have from 10K-100K monthly traffic, 3,819 websites have 100K-1M monthly traffic and 13 websites have 10M plus monthly traffic.

Magento market share and category websites
Magento: Screenshot from SimilarTech

Top 5 websites using WooCommerce and Magento, their monthly traffic and category

WooCommerce
Websites Monthly Visits
canon.com 10.1M
lilo.org 7.5M
sharewareonsale.com 6.8M
leaf.tv 6.7M
thenation.com 6.6M
Magento
Websites Monthly Visits
zulily.com 47M
g2a.com 31.8M
finn.no 23M
saraiva.com.br 20.5M
timeout.com 19.6M

Websites using WooCommerce and Magento



Parallel technologies used along with WooCommerce and Magento

WooCommerce

As WooCommerce is a free plugin for WordPress, web technologies used will be related to WordPress. It [WordPress] holds the highest percentage at 96%, and is followed by Really Simple Discovery with 73% and Live Writer Support with 71%. As an SEO plugin, Yoast is the most used technology.

web technology used along with woocommerce
WooCommerce: Screenshot from SimilarTech

Magento

The majority of websites use Magento 1 (99%) parallel to Magento. Other top correlated web technologies with Magento are:

web technology used along with Magento
Magento: Screenshot from SimilarTech

WooCommerce and Magento usage by websites across the globe

WooCommerce platform usage all over the world, categorized based on the quantity and traffic of the websites.

Magento platform usage all over the world, categorized based on the quantity and traffic of the websites.

WooCommerce is widely used in the US, the UK and Russia, whereas Magento is very widely used in the US and Europe.

Conclusion

  • Websites that have the highest monthly traffic use Magento
  • 99% of websites using Magento are based on version 1.X of Magento
  • Magento is widely used in the US and Europe
  • 25.2% of websites using Magento eCommerce platform are in shopping category, whereas only 8% of websites using WooCommerce are in the same category.

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6 Comments

  1. This is so cool, thank you.
    I am fun of Magestic but sometime the budget isn’t enough to do it so I just use woocommerce

  2. Thanks for the great analysis.

    To see which platform businesses selling online in the UK are using check out: ukonlinestores.co.uk/uk-ecommerce-stores-by-shopping-cart-technology/

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